فى صندوقى الاسود OTV

عناية الأستاذة ياسمين عبد الله
أصغر مديرة برامج فى العالم
مديرة قناة

OTV

بعد السلامات و الذى منه

انا اترددت كتير فى كتابة الجواب ده و على الرغم من نصائح المقربين و المقربات، انا برضه ركبت دماغى و قررت انا ده واجب وطنى عليا. انا كمان قررت انى مش هنشره فى اى مجلة مطبوعة انا بكتب فيها علشان مش عايزة احرج حد معايا. من فضلك بقى فضى لى نفسك نص ساعة علشان تستوعبى الكلمتين

قبل كل شئ انا احب اشكرك انك خلتينى وجه مالوف على الشاشة – انا مش هتمرع و اقول انك خلتينى مشهورة. انا مش هنسى لما قلتى لى اول ما اتقابلنا انك هتخلقى حد معروف من حد نكرة. طبعا هى كانت حاجة سخيفة منك بس برضه انت اللى قدمتينى للناس و قعدت سنه و نص تقريبا بتمرن فيكم و لما بشوف حلقاتى الاولى بلاقى فرق جامد جدا ... و بكرة الزمن هيقول كلمته فى موضوع النكرة ده

و كمان انا احب اعتذر لك على خرق قاعدة الادارة الذهبية بتاعتك ... ياما سمعناكى بتقولى ان محدش هيتنجم على حسابك و ده بقى مربط الفرس و سبب الجواب ده اصلا. انا اصلى اعرف كلمتين فى التسويق على كلمتين فى فن الادارة فقلت واجب برضه افهمك غلطك

أولا فى فرق كبير جدا بين المدير و القائد. واحد يا ولداه محتاس فى تفاصيل اليوم و مشاكل الشغل و العك بتاع الموظفين اما التانى فربنا انعم عليه برؤية واضحة. انا بقالى مدة عينى عليكى و شوفتك بتقعى و تتكعبلى و تفقدى الوجهة اللى المفروض تطابق رؤيتك للقناة. لما نيجى نقارن بين تصريحاتك اول لما القناه فتحت و بين النهارده هتفهمى انا قصدى ايه. لا الرؤية واضحة و لا المهمة باينة و لا حد عارف مين هو جمهورك المستهدف و لا ايه مزايا القناة التنافسية ده حتى الطلبة بتوعى احتاروا فى تحديد مكانتها التسويقية

النقطة التانية بقى ان القائد بيستثمر فى فريق العمل بتاعه، على عكس المديرين اللى كل همهم استنزاف طاقة الموظفين و كأنهم عبيد. انا مش هجيب سيرة المذيعين و المذيعات ... انا هتكلم على موقفك منى انا ... ضيفة فقرة العلاقات العاطفية فى مسائك سكر زيادة. ايه بقى اللى ضايقك لما صورت برنامج تانى؟ انت تكرهى الخير للناس اللى بيشتغلوا معاكى؟ لو بقى قائد حقيقى كان شاف ان نجاحى الشخصى اضافة للفقرة و للقناة ... بس صحيح .. انت حالفة ان محدش هيتنجم على حسابك

اما ثالثا فالقائد دائما بابه مفتوح لأعضاء الفريق ... يحب يسمع لهم و يفهم منهم اما المدير فعلى طول مستخبى ورا كرسيه و عامل ودن من طين وودن من عجين. يا ياسمين انا ما لفتش من وراكى و لعبت الدنيئة لما صورت مع ناس تانية. انا اخدت فكرتى للمنتجة بتاعتك و هى عرضتها على مديرة الانتاج و بعدين اتقال لى ان مش هينفع و ان مفيش فلوس! و انا قلتلهم انى هعرض الفكرة على حد تانى و هما قالوا لى ربنا يوفقك. لو انت اول مرة تسمعى الحكاية ديه يبقى انت عندك مشكلة حوار و تواصل بينك و بين الناس بتوعك. و لو كنت عارفاها يبقى ايه اللى عفرتك لما شوفتى الحلقات الجديدة و خلاكى تطالبى بالحصرية؟ حصرية على ضيفة فى فقرة مش مذيعة و لا صاحبة برنامج! .. اه صحيح مانتى قلتى انك مش هتدفعى فلوس فى شغلك

النقطة الرابعة حساسة شويتين و انا كلمتك علشان اقولها لك بينى و بينك بدل الفضايح ديه بس طبعا انا نكرة و مش ينفع انك تردى عليا! فى كلام كده بيقول انك اصدرت تعليمات للمعدين انك مش عايزة ضيفات محجبات علشان مش منظر. انا مش هعلق على الموقف انا مشكلتى فى طريقة التنفيذ ... لما الضيفة تتسأل لو هى محجبة و لا لأ و لما تطلع محجبة يتقالها انها مش تنفع. عيب كدة! دلوقتى بقى فيه أسئلة حول توجهات القناة يا استاذة و الراجل الأمير نجيب سويرس هو اللى هيلبس العك ده

أخيرا و ليس اخرا فكرة الحصرية على الضيوف ديه فكرة مش نيرة خالص و انت اكيد عرفتى الموضوع ده. بس للمستقبل لازم تفتكرى ان المؤسسات الناجحة مبنية على مبدأ المكسب المتبادل و الشراكة مش سوق النخاسة! ده انت أمرتينى يا الدفع يا الحبس .. يا أسلمك حريتى يا بره! و اكرمتينى بمهلة 24 ساعة اقرر فيها .. مش لطيف خالص الكلام ده! و لما طلبت مدة اطول للفقرة و فلوس عدلة جالى ايميل شكر و انهاء خدمة و طبعا مخطرش فى بالك ان انا بقالى سنة و نص بعتذر عن اى حاجة يوم الاحد علشان انا التزمت معاكم ... يالا ما علينا

انا اقر و اعترف ان قرارك و تصرفك ضايقنى و لسة مضايقنى و حاسة كدة بنوع من الاهانة و المرارة بس انا استريحت كتير بعد ما طلعت اللى فى نفسى .. اروح انا بقى اشوف شغلى و انت خليكى فى اللى انت فيه

سلام
مروة رخا

Let's mutilate more women!

How would you react if you saw three young girls who are no older than eight years of innocent age holding signs calling for legalizing female genital mutilation (FGM)?

On May 23rd, I wrote a post mourning the current victimization of Egyptian women and children. Today I stumbled upon the online version of Al Dostor newspaper where Deputy Mohamed Al Omda dragged his three little girls and his mother to the People's Assembly street where they demonstrated silently against the new children's law. MB representative Dr. Abdel Hameed Zaghloul and some other ladies joined them and they all held banners and signs warning against the new laws.

Deputy Mohamed Al Omda said that this strike is a protest against the clause that incriminates FGM. He believed that we, as Egyptians, gave our backs to numerous valid "fatwas" - legislations - by trustworthy men of religion like the late Sheikh Gad Al Hak of Al Azhar. Al Omda clearly stated that "we" reject and resent all American legislations and imported laws that want to impose values and traditions that will be relinquished by the Egyptian society. The angry Deputy also warned that the impact of incriminating FGM will lead people to earlier unhealthy methods like unqualified nurses and barbers - yes barbers used to circumcise girls and boys!

Al Dostor's article quoted MB representative Dr. Abdel Hameed Zaghloul who said that he fully supports and endorses all the deputies who are against the passing of any law incriminating FGM. The MB representative added that the whole MB body, regardless of their political inclinations, are pro valid constructive opinions. "As a physician, I vote against this law that is clearly another episode of the European and American agenda to corrupt our customs and belief system that is inspired by Islam and Sunnah - a religion that pleads for virtue and preaches against profanity."

Fatma, Zeinab, and Roukia Mohamed Al Omda said that they came all the way from Upper Egypt and took their positions next to the People's Assembly in defense of Prophet Mohamed and his Sunnah, and as a statement on behalf of Egyptian girls who are against the anti-FGM law.

OTV takes a dive in my black box

Yasmine Abdalla
CEO & Managing Director
OTV

Dear Yasmine

I have hesitated a lot before writing you this note but after a long thought process, and against the advice of all my good friends, I decided that I owe you this much. I also decided not to publish what I have to tell you in any of the magazines that I write for to avoid any awkwardness. I hope you manage to free yourself for half an hour to read my lengthy communiqué.

First of all I would like to thank you for making me a familiar TV face – I will not go as far as saying a celebrity. I remember when we first met you told me that you are “making a somebody out of nobody” … that was not very nice of you and at the end of the day time will be the best judge on what is the definition of a “somebody” and a “nobody”. But yes, I owe you my first appearance on TV and I admit that I trained for almost a year and a half at your channel. Looking back at my early recordings, I have to admit, I have come a long way.

I would also like to apologize for breaking one of your rules; no one will become a star on my account (محدش هيتنجم على حسابى) … yeah … we have all heard you promise and threaten. This brings me to the main purpose of this letter – I know a thing or two about marketing and a thing or two about management; hence some advice is due:

1) There is a huge difference between a manager and a leader; one gets lost in the minute particles of the day to day operations while the other is blessed with vision. I have been watching you stumble and lose vision. What is the vision of OTV? What is its mission? Who is your target audience? Why are you in business? If, as a viewer, I cannot identify your competitive edges, then you have lost your way. I played a mapping game with my students in class and they could not position OTV.

2) Leaders invest in their teams while managers milk their staff. I will not talk about your presenters here; I will talk about me – a guest. What was threatening about me growing and shooting other programs? A true leader would have seen this as an asset to the show. My success as a writer, trainer, presenter, or whatever job I do will only add to my role on OTV. But … yeah … no one will become a star on your account!

3) Leaders are accessible to their teams while managers hide behind closed doors and procedures. I did not backstab you when I took part in another program. I presented my idea to the producer who presented it to your head of production and for some reason the answer I got was: “we are sorry. We have no budget. Good luck.” I clearly explained that I will pitch the idea to someone else and again I was wished good luck. If you did not know that story, then you have an internal communication problem. If you knew it, then you had no right to look upset when I finished shooting the show and scream exclusivity.

4) Leaders welcome information whereas managers walk around with their ears and eyes wide shut. I tried to call you to tell you that rumor has it that you instructed your producers not to host any veiled girls on their shows if and whenever possible. I have nothing against the principle but when I learnt of several incidents where the guest was brushed off because she was veiled, then it was my duty to let you know and you should have listened in private to what I am now telling you in public. Those guests are talking and now there is a huge question mark about the intentions and the direction of your channel.

5) Last but not least, the idea of exclusivity on guests is not very bright. I am sure you know that by now. Successful businesses operate on win-win situations but you thought you controlled all the strings! To add insult to injury, you gave me 24 hours to make up my mind or else I will be kicked out of heaven! When I asked about what was in it for me, I was told that I got to be on TV … how lame?!! When I asked for more time and more money in return for my undivided commitment, I got a semi termination of services email … how professional!! Did it even occur to you that I passed on all events and commitments on Sundays because of my segment … because I gave you my word … but again ... why would you care?

Yes, I am angry, sad, bitter, pissed off, and offended … but now that this is off my chest … I can resume with my life while you try to keep your head above the water.

Yours truly,
Marwa Rakha