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Friday, November 23, 2007

To pay or not to pay?


Were I the marketing manager of Damac, I would not pay for this ad!!!

OK! I will refrain from leading you on like that and I will give you the chance to come up with your own conclusion.

This is a page of yesterday's Al Ahram Newspaper - 22 November, 2007 - and I neither have a problem with Damac nor a problem with the investigative report.

Speaking of the report, let me translate the headline for you: The law does not protect their victims - The whales of real estate fraud!

The journalist did a great job investigating real estate fraud and how a lot of real estate investment companies do not fulfill their delivery date, finishing terms, or overall service promises to the gullible trusting buyer, or they elope with the money, or even worse, they place more financial demands on the buyers and the victims have to pay or they lose everything - usually everything indicates lifetime savings and life binding loans!

Was it a coincidence that Damac's ad - more or less LE 40,000 - was placed on the same page of that investigation?

Now Damac's ad is an employment ad where the key message positions Damac as a socially responsible company that is embracing Egyptian graduates and offering them dream jobs.

The irony is that Damac positions itself as "the largest private master developer in the Middle East". The report did not mention new regional investment companies but he who is not burnt by the fire is bound to choke on the ashes!

5 comments:

Tarek said...

Hey, I am sure both the Journal and Damac didn't noticed this coincidence :)

Marwa Rakha said...

Yes Tarek .. I guess they did not:)

Anonymous said...

The problem is in the design of the page in my views, the ad looks as if it is a part of the report. It can be intentional to show the contrast between DAMAC and "The Sharks of Real Estate". However I think it is better to put "HELP WANTED " ad in a separate section.

Anonymous said...

Also there was no address or phone number for DAMAC or their public registration number or their line of business. It seemed very generic with no disclosures.

Marwa Rakha said...

Hello anonymous ... yes the ad does look like it is part of the report ... what a shame!

I am sure they left numbers but when I scanned the page, they must have fell off:)